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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

And it is hard to argue with evidence of client sentiment or competitor action. Dealing with resistance to change (kimtasso.com) Look beyond marketing communications – Many of the delegates’ roles focused on marketing communications and some were keen to understand the broader business development activities. “It

CRM 130
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Referrer Management – Capacity and Capability

Red Star Kim

Getting people together prompts “ proximity marketing ” – the more they know about and like their colleagues, the more likely they are to refer people to them. And to know when to cut their losses and move onto other potential referrer relationships.