Remove Account marketing Remove Client Relationships Remove Emotional Intelligence Remove Leadership
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. And it is hard to argue with evidence of client sentiment or competitor action. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Analyse the bright spots and collect best practice where engagement is high and relationships are productive.