Account marketing, Client Relationships, Emotional Intelligence and Key Account Management

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Account marketing

Client Relationships

Emotional Intelligence

Key Account Management

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

And it is hard to argue with evidence of client sentiment or competitor action. Dealing with resistance to change (kimtasso.com) Look beyond marketing communications – Many of the delegates’ roles focused on marketing communications and some were keen to understand the broader business development activities. “It

CRM

CRM Marketing Interpersonal Skills Client Relationships

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management

Management Emotional Intelligence Onboarding Communication

Strategic Accounts Today

Proactive marketing and business development executives – CRM, internal engagement and career insights

Referrer Management – Capacity and Capability

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