Account marketing, Client Relationships, Key Account Management and Sales

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

Key Account Management

Key Account Management Account Management Management Client Relationships

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process. Key processes Data is needed to drive key processes supporting referrer management.

Management

Management Emotional Intelligence Onboarding Communication

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Proactive marketing and business development executives – CRM, internal engagement and career insights

Referrer Management – Capacity and Capability

Stay Connected