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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” Marketers themselves point to a couple of other trends worth noting. Expanding within existing accounts has become a strategic approach that offers several advantages,” she says. Salman agrees.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

How should firms identify their strategic accounts? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals).