Account marketing, Co-Creation, Digitalization and Publishing

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management

Key Account Management Account Management Management Client Relationships

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

One of the newest ones is what Gartner refers to as catalytic marketing, which has a role in driving customers’ commercial behaviors, such as brand commitment or paying a premium. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.

Marketing

Marketing Advertising Co-Creation Digitalization

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

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