Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. While marketing has traditionally been tasked with content creation, Feinberg suggests that there is opportunity for collaboration here.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Strategic Communications

JULY 5, 2023

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. She notes that the real implication for plagiarism “is that content produced by ChatGPT can be directly shared or published as one’s own thoughts or ideas.” In the hope of finding the answers, I reached out to some experts to get their perspectives.

Co-Creation 52

Co-Creation Supply Chain Publishing e-Learning 52

Strategic Communications

OCTOBER 3, 2023

One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report. Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.”

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Hubspot Sales

OCTOBER 17, 2018

Its entries are a mix of tactical content and great stories, like this one about how Calendly pulled off double-digit growth. Quick Sprout is largely the work of Neil Patel -- a name with which anyone even remotely involved with digital marketing is familiar. If it’s the latter, you may have just discovered a promising co-brand.

Brainstorming 138

Brainstorming Co-Creation Media Onboarding 138

Nutshell

MARCH 19, 2021

List-building isn’t just for digital-only businesses, of course. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Co-marketing: Co-marketing happens when two companies create one piece of content together. Want to generate more leads? (Of Of course you do.).

Marketing 71

Marketing Co-Creation Media Advertising 71

Hubspot Sales

APRIL 23, 2021

Squarespace is a website creation and management tool to get your business online and ready for customers. Publish articles, share polls, host events, send messages, and set up groups on your branded platform. Inc Magazine is a digital and print publication focused on startups and leadership. Squarespace. Under30 CEO.

Small Business 92

Small Business Finance Banking eCommerce 92

Hubspot Sales

MAY 22, 2018

Print advertising and article publishing. The appendix is optional, but it's a helpful place to include your resume and the resume(s) of your co-founder(s), as well as any permits, leases, and other legal information you want to include. Enroll in HubSpot Academy to learn everything you need to know about digital marketing and sales.

Finance 144

Finance Business Planning Small Business Investors 144