Account marketing Co-Creation Organization Presentation 
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. Thales recognized that this engagement from the top was essential for aligning the organization with the ABM vision.
Strategic Communications
OCTOBER 3, 2023
When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing. But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. Marketers themselves point to a couple of other trends worth noting.
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