5 ways to tell when you should use lead generation or sales prospecting
PandaDoc
JUNE 21, 2021
It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other. When you launch a business, lead generation is almost all you do. Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. Once a week?
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