Account marketing Conference Digitalization Stakeholders 
Arpedio
MAY 30, 2022
Key takeaways from SAMA’s Annual Conference. ? Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference.
Red Star Kim
DECEMBER 18, 2023
But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.
Red Star Kim
JUNE 27, 2023
I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. What were the main takeaways for delegates?
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