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Key takeaways from SAMA’s Annual Conference

Arpedio

Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. It’s an event for everyone interested in growing profitably with their company’s most strategic customers. Takeaway #2 - We are Storytellers.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Describe what is involved in campaign development and the sequence of events. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.