Account marketing, Digitalization and Interpersonal Skills

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Account marketing

Digitalization

Interpersonal Skills

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Strategic Accounts Today

Proactive marketing and business development executives – CRM, internal engagement and career insights

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

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