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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Furthermore, real estate practitioners are often paid by clients to market properties but marketing their services is non-chargeable. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Describe what is involved in campaign development and the sequence of events. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.