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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

Typically, these plans included: What they hoped to achieve (targets) Who they were aiming to meet What they planned to do (and how often) Few had identified the costs (both cash for events and entertaining as well as time invested) to undertake the activities. And explored various sales methodologies.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some. a partner”.

CRM 130
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Referrer Management – Capacity and Capability

Red Star Kim

Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes. While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

The event took place on September 29 th 2022. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. But we were assured she will appear at a future event and the team did a fab job of quickly and seamlessly reconfiguring the first part of the day. Implement strategy.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

53% Legal 13% Accountancy, insolvency, actuaries 13% Property/engineering 7% Consulting 13% Other (financial services) How would you rate your experience in strategy?

Marketing 130
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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

It would probably be beneficial to revisit some of the marketing theories I studied at university and use them as the basis for structuring and selling future BD and marketing campaigns to fee earners. It was interesting to hear that events don’t have to only be IP related (or whichever field you work in). Events support.

Marketing 130
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Key takeaways from SAMA’s Annual Conference

Arpedio

Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. It’s an event for everyone interested in growing profitably with their company’s most strategic customers. Takeaway #2 - We are Storytellers.