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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

Typically, these plans included: What they hoped to achieve (targets) Who they were aiming to meet What they planned to do (and how often) Few had identified the costs (both cash for events and entertaining as well as time invested) to undertake the activities. And explored various sales methodologies.

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Referrer Management – Capacity and Capability

Red Star Kim

Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes. While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some.

CRM 130
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The 21 Best Business Strategy Blogs

CMOE

The blog features: Self-help learning mechanisms such as mindfulness and emotional intelligence Diversity, equity, and inclusion topics and webinars Feedback in a virtual environment 4. Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics.

Finance 98
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Early successes were the renewal of a major client which was being courted by a competitor and a new client attracted by table cards at an event. It appeared in the firm’s client magazine and provided the topic for a round table discussion event. The increased confidence of the team led to them approach many new business prospects.

Media 130