Account marketing, Leadership and Strategic Thinking

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Account marketing

Leadership

Strategic Thinking

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Key points include: Practice your acceptance skills with healthy self-talk: ”Even though I have many things to do, I can only focus on the one thing I’m doing right now” Track your time to give yourself an accurate baseline (Large-scale research indicates that the proportion of people working over 60 hours per week is quite small, at around 6%) Check (..)

Marketing

Marketing Management Emotional Intelligence Leadership

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

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