Account Planning Account Strategy Business Growth Customer Value 
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. They do this by digesting all the insight available and by connecting them with what is important to the customer.
Arpedio
MARCH 26, 2024
Post-Sales Strategy: Involves activities and processes that occur after the sale, such as customer onboarding, support, and relationship management , aimed at ensuring customer satisfaction and retention. Utilizing Account-Based Selling Tools: Invest in account-based selling tools , such as ARPEDIO.
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