Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The omnichannel approach ensures that the customer receives a consistent message across all touchpoints.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

MARCH 26, 2024

Post-Sales Strategy: Involves activities and processes that occur after the sale, such as customer onboarding, support, and relationship management , aimed at ensuring customer satisfaction and retention. Utilizing Account-Based Selling Tools: Invest in account-based selling tools , such as ARPEDIO.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52