Account Planning Business Growth Customer Value Value Proposition 
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. This insight enables Thales to align their offerings with the unique needs of each account.
Arpedio
MARCH 26, 2024
Post-Sales Strategy: Involves activities and processes that occur after the sale, such as customer onboarding, support, and relationship management , aimed at ensuring customer satisfaction and retention. Personalizing Outreach: Tailor your outreach efforts to resonate with the unique needs and challenges of each target account.
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