Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. The collaboration between account marketing and account managers is a defining feature of Thales’s ABM approach.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. FAQ How does an account planning tool help strategic account management processes?

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

MARCH 26, 2024

Differentiating from Sales and Post-Sales Strategies While pre-sales, sales, and post-sales strategies are interconnected and complementary, they serve distinct purposes: Pre-Sales Strategy: Focuses on activities and processes that occur before the sale, such as lead generation, lead qualification, customer profiling, and solution development.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52