Cosawi

FEBRUARY 27, 2023

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. So how can SAM and ABM help to create this harmonious dance to become co-orchestrators of the account plan?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Stay informed on the account through an established strategic account process.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

DECEMBER 11, 2020

Evangelize capabilities of Twistle products and advocate for innovation and early adoption of new features. Work with the Customer Support, Sales, and Product teams to facilitate a seamless customer onboarding process. Developing and executing on account plans to drive adoption and ROI for our customers.

Customer Success 10

Customer Success Finance Innovation Facilitation 10