Arpedio

MAY 30, 2022

And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. The future for SAM leaders and their programs is connecting Account Based Selling (ABS) to Account Based Marketing (ABM).

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

SBI

FEBRUARY 19, 2020

Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Account Planning.

Marketing 27

Marketing Account Planning Digital Transformation CRM 27

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20