Arpedio

FEBRUARY 20, 2024

Grounded in a profound understanding of customers, ABS emerges as a beacon of innovation set to revolutionize the sales landscape. This article uncovers the transformative power of ABS, particularly when augmented by Artificial Intelligence (AI). In this regard, AI emerges as a transformative tool. AI is about trust.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20