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Single Customer View: What it is and why you need it

Insightly

CRM and customer data. In one of DoubleCheck’s recent new win/loss program client onboarding sessions with a midsize enterprise software vendor, the CMO stated, “We felt like the pre-sales support we received wasn’t great, so we didn’t think the solution was worth the extra price.” . Behavioral data. Support tickets.

CRM 98
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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

By working together, they can develop strategies and plans to cater to the needs of both new and existing clients, ensuring a seamless customer experience throughout the sales cycle. After the sales team secures a new high-value client, the Sales Manager can involve the Key Account Manager to ensure a smooth handover.