Remove Account Planning Remove Client Relationships Remove Suppliers Remove Value Proposition
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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. Key account managers kept them. More resources and attention on the needs of existing customers changed client relationships. Viewed as a supplier of products and services. Limited access to the client and usually via gatekeepers Preferred Partner. Value proposition.

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Top 7 Books for Key Account Management

SmartKarrot

Hughes explores the challenges of KAM and provides insights into building and maintaining long-term relationships with key clients. With a focus on strategic planning, the book covers essential aspects such as relationship mapping, account planning, and value proposition development.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Do this instead: Plan your week around your priorities. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Define a vision and mission that aligns with your client's objectives Set goals. Only the ones you want to keep!