Strategic Account Management Association

DECEMBER 3, 2020

From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5. Centers of Excellence (CoE).

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

JUNE 29, 2021

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Suppliers submit proposals to provide them. Be a preferred or exclusive supplier. Create sustained value Value isn't a one-and-done.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Blue Canyon Partners

JUNE 17, 2021

Build the Case – Does our offering have a clear value proposition targeting priority segments that economically benefit customers ? While the company had a strong offering and a well-informed value proposition, they were unable to build a robust pipeline of new opportunities. Implementation.

Value Proposition 52

Value Proposition Acquisition Profitability Suppliers 52

DemandFarm

AUGUST 11, 2023

Marketing can create customized marketing plans to create targeted campaigns for your high-value accounts. Both marketing and sales must work together at every step including reviewing the account plan and building successful campaigns. “ Sales teams and marketing assets are means to create an experience for the customer.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Account Manager Tips

MAY 25, 2021

Key account managers kept them. Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Key Account Management Concepts. How to Identify Key Accounts: A Quick Guide to Getting it Right. Value proposition.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

SmartKarrot

MAY 15, 2023

With a focus on strategic planning, the book covers essential aspects such as relationship mapping, account planning, and value proposition development. This valuable resource is ideal for sales professionals and account managers seeking to enhance their KAM expertise. Amazon Link 4.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10