Remove Account Planning Remove Co-Creation Remove CRM Remove Customer Success
article thumbnail

Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Jenny 02:43.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Account-Based Selling (ABS): Everything you need to know

Arpedio

It’s a prerequisite for Account-Based Selling that a company come together as a unified entity. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Ongoing feedback from customers is the only way to continuously provide value.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. Account Planning. Account Planning.