Remove Account Planning Remove Co-Creation Remove Prioritization Remove Sales Management
article thumbnail

The Sliding Scale of Sales Transformation

Mike Kunkle

This includes an understanding of processes, political savvy, culture, collaboration, consensus building, and the ability to execute on all the above plans effectively. How to plan and organize effectively. Figure 2: The Sales Force Effectiveness Fundamentals. Value Creation. Strategic Account Management.

article thumbnail

White Space Analysis: A Complete Guide

Arpedio

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Step 2: Dive even deeper into accounts to identify separate buying centers.

article thumbnail

White Space Analysis: A Complete Guide

Arpedio

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Step 2: Dive even deeper into accounts to identify separate buying centers.