The Chapman Group

DECEMBER 8, 2020

Collaborate with “Team Members” and integrate appropriate “action items” based on survey data into strategic account plan. Close the loop” with account by including appropriate survey data analysis in ongoing “Collaborative Action Planning” with account. Economic Value Propositioning (ROI calculations).

Account Management 133

Account Management Management Value Proposition Account Planning 133

KAM With Passion

JUNE 20, 2021

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

The Chapman Group

AUGUST 23, 2020

Collaborate with “Team Members” and integrate appropriate “action items” based on survey data into strategic account plan. Close the loop” with account by including appropriate survey data analysis in ongoing “Collaborative Action Planning” with account. Economic Value Propositioning (ROI calculations).

Account Management 78

Account Management Management Value Proposition Account Planning 78

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Openview

MAY 1, 2018

By that point, significant resources have been invested and the sales professional has dedicated much of her time to building the relationship, asking what she thinks are the right questions, and demonstrating value of the solution. These resources are not insignificant, either.

Negotiation 66

Negotiation Value Proposition Stakeholders Sales 66

Hubspot Sales

MARCH 18, 2019

BTS identifies several unique skills critical to a key account manager's success: 1. A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Develop compelling value proposition for meeting with CTO.

Key Account Management 128

Key Account Management Account Management Management Account Strategy 128

Account Manager Tips

MAY 25, 2021

You must align everyone in the supplier organization to your key account management strategy and put supporting processes in place. Value proposition. Create a differentiated value proposition for key accounts. Key account management needs the help of finance, legal, IT and others to reach their goals.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246