Account Strategy Acquisition Stakeholders Value Proposition 
Hubspot Sales
MAY 19, 2020
Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. They’d be wise to identify and target these brand-name companies with a bespoke account strategy. By deploying marketing (e.g.
Red Star Kim
JUNE 7, 2023
Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention. In ‘ The Discipline of Market Leaders‘ M. Treacy and F.
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