Remove Account Strategy Remove Co-Creation Remove Communication Remove Procurement
article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

article thumbnail

Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. What’s next?