Account Strategy Co-Creation Customer Value Facilitation 
Strategic Account Management Association
OCTOBER 26, 2021
One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. What’s next ?
Cosawi
DECEMBER 28, 2021
One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Dominique Co?te?
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