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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

For example, suppliers of professional services (bookkeeping, corporate travel and accommodation, marketing & communications) leverage regular reviews with customers to share a precise picture of what has been delivered against the Service Level Agreement (SLA), discuss performance as well as encountered issues.

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How to define a strong KAM Training Path

KAM With Passion

It focuses on analysing a Key Account and its business with the vendor along various dimensions: business strategy, network of relationship, depth of customer intimacy, nature of opportunities, competitive positioning. The training module also covers how to build an Account Strategy and the associated Action Plan.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.