Hubspot Sales

MAY 19, 2020

In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. Identify accounts that will add credibility to your brand. The best part?

Decision-making 116

Decision-making Management Acquisition Value Proposition 116

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Jermaine Edwards

MARCH 17, 2020

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Brooks Group

DECEMBER 27, 2022

We often hear of sales managers tracking how many calls a salesperson makes without making a distinction between the type of calls being made. Prospecting calls, providing samples or demos, and presenting solutions to decision-makers are all examples. This will make coaching conversations much more efficient and effective.

Sales 80

Sales Sales Leadership Leadership CRM 80

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52