Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. This insight enables Thales to align their offerings with the unique needs of each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

MARCH 26, 2024

Differentiating from Sales and Post-Sales Strategies While pre-sales, sales, and post-sales strategies are interconnected and complementary, they serve distinct purposes: Pre-Sales Strategy: Focuses on activities and processes that occur before the sale, such as lead generation, lead qualification, customer profiling, and solution development.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

ProlifIQ

JUNE 21, 2023

By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

FEBRUARY 17, 2021

Proactively manage a portfolio of high-value customers to maximize their return on investment. Present at regular customer business review meetings to articulate value and return on investment (ROI). Identify opportunities to provide value-add services to the customers and generate proposals.

Customer Success 10

Customer Success Value Proposition Stakeholders Onboarding 10