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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

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Cooperation Between Sales and Telemarketing

QYMATIX

In this article, you will learn about the nine important conditions for telemarketing and field sales to work together optimally. So, you need new customer acquisition and also cold calling. New Customer Acquisition and Cold Calling. Nine Prerequisites for Successful Telephone Acquisition. Address Procurement.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.