Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Account Manager Tips

NOVEMBER 29, 2022

Focused on lead generation and account acquisition and growth. Let me know if anything in this article caught your eye, I'd love to hear from you. Manage accounts in multiple regions, where decision making and policies are centrally decided. Manager/Director. Move into leadership roles Business Development or Sales. Customer Success.

Key Account Management 130

Key Account Management Account Management Management Procurement 130

Freshworks

FEBRUARY 11, 2021

Knowing its importance, this article looks at what the best approach is for owning the customer experience and the implications it has on customers. There is no doubt that Marketing is responsible for customer awareness, acquisition and retention. Owning the customer experience: current state of play.

Customer Experience 111

Customer Experience Procurement Finance Acquisition 111

PandaDoc

NOVEMBER 25, 2022

Read this article to discover how the solution-selling methodology fares now, how top performers adapt it to modern times, and where to learn more about this approach. LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Enhance close rates.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

QYMATIX

MARCH 1, 2022

In this article, you will learn about the nine important conditions for telemarketing and field sales to work together optimally. So, you need new customer acquisition and also cold calling. New Customer Acquisition and Cold Calling. Nine Prerequisites for Successful Telephone Acquisition. Address Procurement.

Acquisition 40

Acquisition Artificial Intelligence Sales B2B 40

QYMATIX

AUGUST 8, 2022

In the same year, Haberstock left Hamburg for the headquarters in Bochum to work in controlling and in the e-procurement business area, under the name of fuxx4trade. In twelve days, they moved 800 tonnes worth of 50,000 articles in 400 truckloads. The new catalogue – the number 13 – included 30,000 articles in 1,400 pages.

Logistics 40

Logistics e-Learning Telecommunications B2B 40

Openview

MARCH 16, 2018

Editor’s Note: The following article is based on Liz Cain’s presentation at SalesLoft’s Rainmaker Conference. You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. You can see the full presentation here.

Investors 89

Investors Prioritization Sales Decision-making 89