The ultimate sales glossary: 100 sales terms to know
Zendesk
MAY 19, 2022
These transactions can be with partners, distributors, suppliers, or clients. Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process. Business to customer (B2C). Customer acquisition cost (CAC).
Let's personalize your content