Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
And we touched on ideas to integrate vertically and horizontally through the value chain. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. The skill of developing strategic marketing plans is in greater demand today that at any time in the history of marketing.
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