Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Innovate – Be more innovative in M&BD. Data (CRM system). Persona / audience.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. 5 million companies, 60,000 companies added each month business intelligence and risk management platform with financial information, property ownership, credit information, contacts, international trade. (200,000 companies with turnover or shareholder funds over £1.5m

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SuperOffice

FEBRUARY 28, 2021

Unfortunately, this style of marketing fails to capture all the key buying factors due to the explosion of product choices, digital channels, and innovative technologies. McKinsey also found companies that prioritized customer experience achieved three times the shareholder returns than companies that did not.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55