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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Maintaining your employees and your customers is the first thing customer success does.

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Account Management vs Customer Success Explained

Arpedio

By taking a proactive approach to client relationships, they not only secure the foundation of the business’s clientele but also open avenues for advocacy and referrals, which can lead to new client acquisitions. A robust engagement approach that blends the strengths of account management and customer success is indispensable.