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The Sliding Scale of Sales Transformation

Mike Kunkle

Sales Tech/Tools. Select and implement sales technology to support your sales force, create efficiency, and increase time spent selling and support effectiveness. Sales Comp/Recognition. Mergers, acquisitions, business unit closures, or strategic divestitures have changed your core business. No, it does not.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Just like conversion, the conversion rate can refer to a sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. CAC includes marketing expenses, sales rep pay and commission, and work hours dedicated to wooing that customer.

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