Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. OnePlace/Intapp Another delegate mentioned he liked using this system.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Insightly

JANUARY 2, 2024

Marketers use ROI to benchmark the effectiveness of their advertising placements. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. All of this creates a virtuous sales cycle that, hopefully, leads to streamlined and enhanced communication and collaboration between two vital departments.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Account Management Skills

OCTOBER 4, 2021

Robert is the founder of Solomon Strategic, and he provides marketing counsel to ad agencies, clients, and those in marketing looking for behaviour change. Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So I wrote the book. Jenny 05:55.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Account Management Skills

JUNE 15, 2021

So I started my career in the advertising world as an account handler so I know very well the pain points of account handling. My take on on this is it takes the power out of the client relationship management, because the person who holds that relationship has to have the intelligence to be able to empower that relationship to grow.

Account Management 52

Account Management Management Advertising Healthcare 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

APRIL 3, 2023

If you’d like to talk to me about agency account management training, I’ve just updated the website to include three of the main courses that I run to help you retain and grow your existing client relationships. Very popular 10 years ago, it didn’t really work, co-creation is fine to a point.

Co-Creation 52

Co-Creation Account Management Procurement Management 52