Advertising Client Relationships Co-Creation Profitability 
Red Star Kim
JUNE 15, 2023
At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. 200,000 companies with turnover or shareholder funds over £1.5m
Insightly
JANUARY 2, 2024
Marketers use ROI to benchmark the effectiveness of their advertising placements. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. That’s hard to do on a whiteboard or in a spreadsheet—especially if you have hundreds or thousands of client relationships. the ROI of CRM).
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SmartKarrot
OCTOBER 5, 2021
Become a video expert, developing a deep understanding of the core product offerings and how to leverage those products to meet client objectives. Become a video expert, developing a deep understanding of the core product offerings and how to leverage those products to meet client objectives. Apply here: [link].
Account Management Skills
AUGUST 24, 2021
Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.
Account Management Skills
JUNE 15, 2021
So I started my career in the advertising world as an account handler so I know very well the pain points of account handling. My take on on this is it takes the power out of the client relationship management, because the person who holds that relationship has to have the intelligence to be able to empower that relationship to grow.
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