Why Great Pitches Come From Customers: 5 Questions for Pinpointing Why They Really Buy
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APRIL 13, 2018
Editor’s Note: This article first appeared on LinkedIn here. Even when you pitch to investors, if you start with that kind of statement, they’ll eventually ask you to cut the crap and explain why customers have to buy. Similarly, customers will be the recipients of your investors’ first due diligence calls.).
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