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The Marketing and Sales roles in this tight collaboration

Cosawi

In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the point of purchase? Download the Article HERE.

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Customer support: Definition, importance & 10 key strategies

Zendesk

Whether it’s over email, messaging, social media or the phone, being where your customers are — and helping them solve their problems — should be a first-rate priority for any business. Here’s what you need to know to get started: In this article. Customer support definition. Customer support strategies.

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Online Automated Playbooks: How to Create and Use Well Designed Playbooks to Scale Your Business & Teams!

SmartKarrot

While online automated customer success playbooks that encourage customers to launch the software, participate in QBRs, identify risk, plan for renewals, and gain access to leadership to support expansion selling are unquestionably crucial, they do not add any value for the customers themselves. status, role, etc.)

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The 15 best online sales training programs in 2022

Zendesk

In this article, we reveal the 15 best online sales training programs in 2022, sorted by training types. B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). ASLAN offers virtual three-month training courses that focus on leadership, inside sales, field sales, and call center sales.

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Why Great Pitches Come From Customers: 5 Questions for Pinpointing Why They Really Buy

Openview

Editor’s Note: This article first appeared on LinkedIn here. I’ve written in other posts about how to structure a customer -centric pitch narrative, most notably in the Greatest Sales Deck I’ve Ever Seen (which, as savvy readers point out, is not about a sales deck, but about the strategic story leadership tells).