SBI

FEBRUARY 25, 2020

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

Value Proposition 49

Value Proposition B2B Investors Decision-making 49

Openview

APRIL 13, 2018

Even when you pitch to investors, if you start with that kind of statement, they’ll eventually ask you to cut the crap and explain why customers have to buy. Similarly, customers will be the recipients of your investors’ first due diligence calls.). 5 Questions For Aligning Your Team Around True Customer Knowledge.

Investors 60

Investors Leadership Software Software 60

Zendesk

JUNE 28, 2022

B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). Successful B2B sales reps must have a wealth of product, market, and customer knowledge so that they can convince savvy company decision-makers that their product or service will solve their problems. RAIN Group.

Sales Training 52

Sales Training B2B Sales Profitability 52