Why Great Pitches Come From Customers: 5 Questions for Pinpointing Why They Really Buy
Openview
APRIL 13, 2018
A few months ago, the CEO of a growth-stage software company on the East Coast engaged me to align his team around a new strategic narrative – the high-level story they’ll pitch in sales, fundraising, recruiting, everything. Similarly, customers will be the recipients of your investors’ first due diligence calls.).
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