Being more strategic – Case studies and insights (Ireland May 2023)
Red Star Kim
JUNE 7, 2023
The article states “ leading professional-services firms are considered the gold standard for operating as one-firm firms. Mark Ritson’s commentary was less than enthusiastic: Accenture Song is not a great rebrand, but it could be worse (marketingweek.com) The article reflects on a number of other professional service rebrands.
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