Remove B2B Remove Co-Creation Remove Digital Transformation Remove Innovation
article thumbnail

Why ABM is essential to your business

Arpedio

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. There’s no getting around that marketing today is digital.

article thumbnail

Key takeaways from SAMA Global Summit 2021?

Arpedio

Digital transformation calls for customer-centricity. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. Focus your SAM efforts with the right tools. Share on facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key takeaways from SAMA Global Summit 2021?

Arpedio

Digital transformation calls for customer-centricity. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. Focus your SAM efforts with the right tools. Share on facebook.

article thumbnail

Key takeaways from SAMA Global Summit 2021?

Arpedio

Digital transformation calls for customer-centricity. According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. Focus your SAM efforts with the right tools. Share on facebook.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.